Fractional marketing for B2B professional services
Rooted in strategy. Driven by results.
Every service starts with a real understanding of your business.
From a one-week audit to full fractional ownership, our services share the same foundation: we learn your world first, watch what’s actually working, and shape the work to fit. Pick the entry point that fits where you are. The path forward becomes clear from there.
How it works
Step 0: Marketing Audit
Not sure where to start? Start here.
One fixed cost. $1500 + GST.
Why This Exists?
Sometimes you don’t need a full strategy. Sometimes you just need someone to tell you what’s working and what isn’t. The audit is a no-pressure way to see how we think before committing to more.
What we look at
- Current website, social, and brand assets
- Top competitors and how they show up
- Analytics and current performance signals
- Quick wins you can act on this month
What you walk away with
- A short, honest assessment of where you stand
- Top 5-10 prioritized recommendations
- A clear picture of whether Foundations makes sense for you
Step 1: Marketing Foundations
Two weeks. Every engagement starts here.
Starting at $5000 + GST.
The strategy is yours
Templates and AI help us move fast, but there’s always a human in the loop, and you’re always in the room. The strategy we build together belongs to you. Who you choose to execute it, us or someone else, is up to you.
What we do together
- Discovery sessions to understand your business deeply
- Audience and competitor research grounded in real market data
- Positioning and messaging review
- SEO baseline and opportunity audit
- 90-day plan with ROI framework and check-in cadence
What you walk away with
- One-page brand guide
- Copy and voice guide
- SEO strategy document
- Audience and competitor brief
- Costed 90-day execution plan
After Foundations, you pick how we execute. Most clients start with one path and add the others as they grow
Website Builds
A site that earns its place in your sales process. Tiered scope, fixed timeline, all built off your Foundations strategy.
Always included
- Discovery, design, build, QA, launch
- SEO implementation from your strategy
- Mobile-first, fully responsive
- Handover with training
- Essentials, up to 5 pages: starting at $4,500
- Standard, up to 10 pages: starting at $6,500
- Plus, up to 15 pages, ecommerce ready: starting at $9,500
Hosting & SEO/GEO Care
From $300/month. Managed hosting, security, backups, and AI-powered SEO management with monthly reporting, position tracking, and competitor analysis.
Social Media Management
Monthly content built off your strategy. Same hands, same voice, every month. Strategy, analytics, and reporting baked in at every tier.
Always included
- Content design, copy, and scheduling
- Multi-platform publishing
- Monthly analytics and ROI reporting
- Ongoing strategy refinement
- Starter, 1-2 posts / week: starting at $1,500/mo
- Growth, 2-4 posts / week: starting at $3,000/mo
- Scale, 5+ posts / week: starting at $4,800/mo
Not included
Community management and paid advertising are scoped separately.
Paid Advertising
Google Ads, Meta, LinkedIn. We layer paid on top of your strategy and organic work so every dollar has a job.
Always included
- Campaign strategy and setup
- Creative production aligned to your brand
- Ongoing optimization and A/B testing
- Monthly reporting on spend, conversions, and CAC
Scoped per campaign
Pricing depends on platforms, ad spend, and creative needs. Always quoted upfront, never per-percentage of spend.
Fractional Marketing
How most clients get here
They start with Foundations and one execution path. Six months in, the question shifts from “what should we do next?” to “who’s running this?” That’s when fractional makes sense.
How we stay close
- Minimum bi-weekly touchpoints, more often during launches
- Shared dashboards so you see what we see, when we see it
- Decisions made with you, not for you
What ownership looks like
- We own marketing strategy, planning, and execution end to end
- Monthly testing and adjustment cycles tied to your ROI framework
- Quarterly planning tied to your business goals
- Vendor and contractor management on your behalf
- A seat at leadership conversations when marketing is on the agenda
Who this is for
- B2B businesses ready to invest in marketing as a function, not a project
- Founder-led teams where marketing keeps falling to whoever has time
- Businesses with a Foundations strategy ready to act on it
Your content. Your media. Your data. We just bring it to life.
Everything we build with you, you own. Always.